The big thing is that we have five percent or less of the hardcore players actively entertaining the other ninety-five percent.

The new generation of consoles has as much power to do the kind of games that we do as the PC does.

And every now and then people find the bugs, and they interpret those as cool failures in the Sims terms. For them it's like a treasure hunt, you know.

I'm not saying we purposely introduced bugs or anything, but this is kind of a natural result of any complexities of software... that you can't fully test it.

In an online community, there's this kind of social economy between the community members. Some people have status because they make cool skins or that's a good website that's visited a lot, but there's no real gameplay there.

Computer and video games represent one of the most important new media developments of this generation. Unlike many other forms of entertainment they offer players the opportunity to explore, be creative, learn through interaction and express themselves to others. It is vitally important that we protect and nurture this new art form so that it can reach its full potential. Like most new forms of artistic expression that have come before (music, novels, movies), the primary critics of video games are the people that do not play them.

Yes... well, I used to have a pilot's license.