Because now it's the fans out there that are entertaining us, the developers, with their creations!

And every now and then people find the bugs, and they interpret those as cool failures in the Sims terms. For them it's like a treasure hunt, you know.

Computer and video games represent one of the most important new media developments of this generation. Unlike many other forms of entertainment they offer players the opportunity to explore, be creative, learn through interaction and express themselves to others. It is vitally important that we protect and nurture this new art form so that it can reach its full potential. Like most new forms of artistic expression that have come before (music, novels, movies), the primary critics of video games are the people that do not play them.

Because now it's the fans out there that are entertaining us, the developers, with their creations!

In an online community, there's this kind of social economy between the community members. Some people have status because they make cool skins or that's a good website that's visited a lot, but there's no real gameplay there.

The big thing is that we have five percent or less of the hardcore players actively entertaining the other ninety-five percent.

It's rewarding to be able to change people's perceptions of reality, ... They just see their environment in a different way. They have a kind of different-colored glasses that they can see their world in. To me, that's really cool - when games can change you.