No game designer ever went wrong by overestimating the narcissism of their players.

I typically go overboard when I research new projects.

And so from that, I've always been fascinated with the idea that complexity can come out of such simplicity.

The big thing is that we have five percent or less of the hardcore players actively entertaining the other ninety-five percent.

Also, after people play these Sim games, it tends to change their perception of the world around them, so they see their city, house or family in a slightly different way after playing.

Everybody has a different definition of the good side.

It's rewarding to be able to change people's perceptions of reality, ... They just see their environment in a different way. They have a kind of different-colored glasses that they can see their world in. To me, that's really cool - when games can change you.