And every now and then people find the bugs, and they interpret those as cool failures in the Sims terms. For them it's like a treasure hunt, you know.

Well, I think the camera freedom is something that we've resisted for a long time and feels like probably the biggest stretch. But it has some huge benefits.

The console games, as they come out with this new generation, will have a temporary advantage in price performance, but there are still many things you can do on a PC, more conveniently than you can do on a console machine.

Because now it's the fans out there that are entertaining us, the developers, with their creations!

Also, after people play these Sim games, it tends to change their perception of the world around them, so they see their city, house or family in a slightly different way after playing.

I find it refreshing to unplug from it for a while. You kind of forget how deeply you get embedded in it.

I think the idea of having a game based on reality is compelling right off the bat because everyone has some experience with the subject of the game.