And every now and then people find the bugs, and they interpret those as cool failures in the Sims terms. For them it's like a treasure hunt, you know.

Also, after people play these Sim games, it tends to change their perception of the world around them, so they see their city, house or family in a slightly different way after playing.

I think the idea of having a game based on reality is compelling right off the bat because everyone has some experience with the subject of the game.

Well, I think the camera freedom is something that we've resisted for a long time and feels like probably the biggest stretch. But it has some huge benefits.

The new generation of consoles has as much power to do the kind of games that we do as the PC does.

No game designer ever went wrong by overestimating the narcissism of their players.

Players like to know that they've discovered things that even the designers didn't know were in the game.