The philosophy behind much advertising is based on the old observation that every man is really two men - the man he is and the man he wants to be.

If we conducted ourselves as sensibly in good times as we do in hard times, we could all acquire a competence.

Not a tenth of us who are in business are doing as well as we could if we merely followed the principles that were known to our grandfathers.

Business demands faith, compels earnestness, requires courage, is honestly selfish, is penalized for mistakes, and is the essence of life.

The way to get ahead is to start now.

In many lines of wok, it isn't how much you do that counts, but how much you do well and how often you decide right.

The wise man seeks little joys, knowing that life is long and that his quota of great joys is distinctly limited.