The purpose of investing is not to simply optimise returns and make yourself rich. The purpose is not to die poor.
William J. BernsteinMarket risk is like taking a plunge into a cool pool ... a lot of people are finding out right now what their risk tolerance is.
William J. BernsteinWhen it comes to fund managers and market strategists, this year's hero usually turns into next year's zero.
William J. BernsteinYou have to ask yourself, what are the things that matter to you most in your life? If you have to have a latte every day that'snice to have right now, but if you take that latte every day right now, you may wind up eating cat food when you are 70. And you have to decide which is worse.
William J. Bernstein