We are not a green standard, we are a quality standard. We're different, we're multi dimensional.

I'd rather have that dialogue right now than only the other one, which is starting at such a basic level, that we start rearranging stuff on the Titanic, trying to be less bad with ordinary stuff.

Our goal is a delightfully diverse, safe, healthy, and just world, with clean air, water, soil and power – economically, equitably, ecologically and elegantly enjoyed.

Designing renders visible our hopes and dreams. It is the first signal of human intentions.

The eco-effective future of industry is a world of abundance that celebrates the use and consumption of products and materials that are, in effect, nutritious - as safe, effective, and delightful as a cherry tree.

Here's where redesign begins in earnest, where we stop trying to be less bad and we start figuring out how to be good.

We realized we don't have an invention, that's why we gave it away.