Waste equals food, whether it's food for the earth, or for a closed industrial cycle. We manufacture products that go from cradle to grave. We want to manufacture them from cradle to cradle.
William McDonoughWe prefer to talk about 100% renewable instead of zero carbon. When you say zero carbon, you are not positively defined.
William McDonoughThis idea that things are designed to go back to nature or industry for ever which is our articulation of these two metabolisms are actually a discovery not an invention.
William McDonough