Recycling is more expensive for communities than it needs to be, partly because traditional recycling tries to force materials into more lifetimes than they are designed for - a complicated and messy conversion, and one that itself expends energy and resources. Very few objects of modern consumption were designed with recycling in mind. If the process is truly to save money and materials, products must be designed from the very beginning to be recycled or even "upcycled" - a term we use to describe the return to industrial systems of materials with improved, rather than degraded, quality.
William McDonoughWe have carbon in the atmosphere. That is a material in the wrong place problem. It's just like what I said about the lead. Lead in the biosphere is not good. Carbon in the atmosphere (over natural levels) is a problem.
William McDonoughAll these corporate reports say they want zero carbon. Well that is ridiculous, because you are not telling us what you are, you are telling us what you are not.
William McDonough