I'd rather have that dialogue right now than only the other one, which is starting at such a basic level, that we start rearranging stuff on the Titanic, trying to be less bad with ordinary stuff.
William McDonoughIf you don't like carbon, if you want to be zero carbon, then you might as well shoot yourself, dry up and blow away because you are carbon.
William McDonoughHere's where redesign begins in earnest, where we stop trying to be less bad and we start figuring out how to be good.
William McDonough