There is no single policy to which one can point and say - this built the Morris business. I should think I must have made not less than one thousand decisions in each of the last ten years. The success of a business is the result of the proportion of right decisions by the executive in charge.
William MorrisI have said as much as that the aim of art was to destroy the curse of labour by making work the pleasurable satisfaction of our impulse towards energy, and giving to that energy hope of producing something worth its exercise.
William MorrisSimplicity of life, even the barest, is not a misery, but the very foundation of refinement; a sanded floor and whitewashed walls and the green trees, and flowery meads, and living waters outside; or a grimy palace amid the same with a regiment of housemaids always working to smear the dirt together so that it may be unnoticed; which, think you, is the most refined, the most fit for a gentleman of those two dwellings?
William MorrisIf a chap can't compose an epic poem while he's weaving tapestry, he had better shut up, he'll never do any good at all.
William Morris