There is no single policy to which one can point and say - this built the Morris business. I should think I must have made not less than one thousand decisions in each of the last ten years. The success of a business is the result of the proportion of right decisions by the executive in charge.

It has become an article of the creed of modern morality that all labour is good in itself -- a convenient belief to those who live on the labour of others. But as to those on whom they live, I recommend them not to take it on trust, but to look into the matter a little deeper.

...If our houses, or clothes, our household furniture and utensils are not works of art, they are either wretched makeshifts, or, what is worse, degrading shams of better things.

If a chap can't compose an epic poem while he's weaving tapestry, he had better shut up, he'll never do any good at all.

If i were asked to say what is at once the most important production of Art and the thing most to be longed for, I should answer, A beautiful House.

The reward of labour is life. Is that not enough?

All rooms ought to look as if they were lived in, and to have so to say, a friendly welcome ready for the incomer.