There is no single policy to which one can point and say - this built the Morris business. I should think I must have made not less than one thousand decisions in each of the last ten years. The success of a business is the result of the proportion of right decisions by the executive in charge.

One man with an idea in his head is in danger of being considered a madman: two men with the same idea in common may be foolish, but can hardly be mad; ten men sharing an idea begin to act, a hundred draw attention as fanatics, a thousand and society begins to tremble, a hundred thousand and there is war abroad, and the cause has victories tangible and real; and why only a hundred thousand? Why not a hundred million and peace upon the earth? You and I who agree together, it is we who have to answer that question.

A man at work, making something which he feels will exist because he is working at it and wills it, is exercising the energies of his mind and soul as well as of his body. Memory and imagination help him as he works.

Nothing should be made by man's labour which is not worth making, or which must be made by labour degrading to the makers.

Artists cannot help themselves; they are driven to create by their nature, but for that nature to truly thrive, we need to preserve the precious habitat in which that beauty can flourish.

The past is not dead, it is living in us, and will be alive in the future which we are now helping to make.

So with this Earthly Paradise it is, If ye will read aright, and pardon me, Who strive to build a shadowy isle of bliss Midmost the beating of the steely sea.