There is no single policy to which one can point and say - this built the Morris business. I should think I must have made not less than one thousand decisions in each of the last ten years. The success of a business is the result of the proportion of right decisions by the executive in charge.

I half wish that I had not been born with a sense of romance and beauty in this accursed age.

So long as the system of competition in the production and exchange of the means of life goes on, the degradation of the arts will go on; and if that system is to last for ever, then art is doomed, and will surely die; that is to say, civilization will die.

So I say, if you cannot learn to love real art; at least learn to hate sham art and reject it. It is not because the wretched thing is so ugly and silly and useless that I ask you to cast it from you; it is much more because these are but the outward symbols of the poison that lies within them; look through them and see all that has gone to their fashioning, and you will see how vain labour, and sorrow, and disgrace have been their companions from the first-and all this for trifles that no man really needs!

By God! I will not tell you more to-day, Judge any way you will - what matters it?

There is no excuse for doing anything which is not strikingly beautiful.

That talk of inspiration is sheer nonsense; there is no such thing. It is a mere matter of craftsmanship.