A reader should be able to identify a column without its byline or funny little picture on top purely by look or feel, or its turgidity ratio.
William SafireI want my questions answered by an alert and experienced politician, prepared to be grilled and quoted -- not my hand held by an old smoothie.
William SafireNever look for the story in the 'lede.' Reporters are required to put what's happened up top, but the practiced pundit places a nugget of news, even a startling insight, halfway down the column, directed at the politiscenti. When pressed for time, the savvy reader starts there.
William Safire