Do not be taken in by 'insiderisms.' Fledgling columnists, eager to impress readers with their grasp of journalistic jargon, are drawn to such arcane spellings as 'lede.' Where they lede, do not follow.
William SafireAdjective salad is delicious, with each element contributing its individual and unique flavor; but a puree of adjective soup tastes yecchy.
William SafireNever look for the story in the 'lede.' Reporters are required to put what's happened up top, but the practiced pundit places a nugget of news, even a startling insight, halfway down the column, directed at the politiscenti. When pressed for time, the savvy reader starts there.
William SafireIn dealing with Syria's dictator...only force counts. No cease-fire was attainable in Lebanon until the 16-inch guns of the battleship New Jersey started shelling Syria's proxies; suddenly, sweet reason prevailed in Damascus.
William SafireIf you want to "get in touch with your feelings," fine, talk to yourself. We all do. But if you want to communicate with another thinking human being, get in touch with your thoughts. Put them in order, give them a purpose, use them to persuade, to instruct, to discover, to seduce. The secret way to do this is to write it down, and then cut out the confusing parts.
William Safire