Never put the story in the lead. Let 'em have a hot shot of ambiguity right between the eyes.
William SafireIf you want to "get in touch with your feelings," fine, talk to yourself. We all do. But if you want to communicate with another thinking human being, get in touch with your thoughts. Put them in order, give them a purpose, use them to persuade, to instruct, to discover, to seduce. The secret way to do this is to write it down, and then cut out the confusing parts.
William SafireDangling punch lines to forgotten stories remain in the language like the smile of the Cheshire cat.
William SafireYou don't want lopsided government. You don't want one side running roughshod over the other.
William Safire