Ads need to be little pieces of entertainment.

When there are tiers of meaning in an ad it intrigues the audience and they look for it again and again.

I can't stand the gossip of celebrities' lives, all the time! Every minute!

There's a joy and a pain about directing where the dreams you have are becoming concrete but the attention to detail, the need for time is such that it's overwhelming at times, and the stream of responsibility.

All I know is that I am constantly intrigued by something I'm doing.

I've been approached to do some things with astronauts and the preparation that astronauts go through.

Nobody could have imagined the phenomenon that 'Star Trek' became. It's still almost impossible to imagine.