The more powerful the villain is the more powerful the hero.

It's I who have to talk fast. It's you who have to think fast.

When there are tiers of meaning in an ad it intrigues the audience and they look for it again and again.

I think the supernatural is a catch-all for everything we don't understand about the vast other parts of life that we cannot perceive.

Careers are here and they're gone. No matter how great we think we are, we're nothing but the temples of Ozymandias-we're ruins in the making.

Getting that audience approval is always a question mark, and it's always that flag that flutters in front of you.

And that works for me. So that if this is it, you better take it at its right proportion. That there are serious things, but most things are temporal and ephemeral, and you should cultivate that attitude. That joy and love and all the verities are what counts. So I try not to take too many things seriously, and if I find myself caught up in the seriousness of the moment, within a period of time, I'm able to cajole myself out of it.