Make definite assertions. Avoid tame, colorless, hesitating, non-committal language.

This book is intended for use in English courses in which the practice of composition is combined with the study of literature. It aims to give in a brief space the principal requirements of plain English style. It aims to lighten the task of instructor and student by concentrating attention (in Chapters II and III) on a few essentials, the rules of usage and principles of composition most commonly violated. The numbers of the sections may be used as references in correcting manuscript.

In his Philosophy of Style, Herbert Spencer gives two sentences to illustrate how the vague and general can be turned into the vivid and particular: In proportion as the manners, customs, and amusements of a nation are cruel and barbarous, the regulations of its penal code will be severe. In proportion as men delight in battles, bullfights, and combats of gladiators, will they punish by hanging, burning, and the rack.

The surest way to arouse and hold the attention of the reader is by being specific, definitive, and concrete. The greatest writers - Homer, Dante, Shakespeare - are effective largely because they deal in particulars and report the details that matter. Their words call up pictures.

A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts.

The adjective hasn't been built that can pull a weak or inaccurate noun out of a tight place.

Rich, ornate prose is hard to digest, generally unwholesome, and sometimes nauseating.