Donโt try to visualize the great mass audience. There is no such audienceโevery reader is a different person.
William ZinsserWhen you're ready to stop, stop. If you have presented all the facts and made the point you want to make, look for the nearest exit.
William ZinsserReaders must be given room to bring their own emotions to a piece so crammed with emotional content; the writer must tenaciously resist explaining why the material is so moving.
William ZinsserI almost always urge people to write in the first person. ... Writing is an act of ego and you might as well admit it.
William Zinsser