Abraham Lincoln and Winston Churchill rode to glory on the back of the strong declarative sentence.
William ZinsserThere's no subject you don't have permission to write about. Students often avoid subjects close to their heart ... because they assume that their teachers will regard those topics as 'stupid.' No area of life is stupid to someone who takes it seriously. If you follow your affections you will write well and will engage your readers.
William ZinsserWriting organizes and clarifies our thoughts. Writing is how we think our way into a subject and make it our own. Writing enables us to find out what we know-and what we don't know-about whatever we're trying to learn.
William ZinsserThe only way to learn to write is to force yourself to produce a certain number of words on a regular basis.
William ZinsserYou must find some way to elevate your act of writing into an entertainment. Usually this means giving the reader an enjoyable surprise. Any number of devices will do the job.... These seeming amusements in fact become your 'style.' When we say we like the style of certain writers, what we mean is that we like their personality as they express it on paper.
William Zinsser