The most important sentence in any article is the first one. If it doesn't induce the reader to proceed to the second sentence, your article is dead. And if the second sentence doesn't induce him to continue to the third sentence, it's equally dead.

To defend what you've written is a sign that you are alive.

Don’t say you were a bit confused and sort of tired and a little depressed and somewhat annoyed. Be tired. Be confused. Be depressed. Be annoyed. Don’t hedge your prose with little timidities. Good writing is lean and confident.

Be grateful for every word you can cut.

Dare to tell the smallest of stories if you want to generate large emotions.

Four basic premises of writing: clarity, brevity, simplicity, and humanity.

Don't be kind of bold. Be bold.