No one has something original or important to say will willing we run the risk of being misunderstood; people who write obscurely are either unskilled in writing or up to mischief
William ZinsserWriting is linear and sequential; Sentence B must follow Sentence A, and Sentence C must follow Sentence B, and eventually you get to Sentence Z. The hard part of writing isn't the writing; it's the thinking. You can solve most of your writing problems if you stop after every sentence and ask: What does the reader need to know next?
William ZinsserYou can solve most of your writing problems if you stop after every sentence and ask: what does the reader need to know next?
William ZinsserI try to make what I have written tighter, stronger and more precise, eliminating every element that's not doing useful work. Then I go over it once more, reading it aloud, and am always amazed at how much clutter can still be cut.
William Zinsser