Also bear in mind, when you're choosing your words and stringing them together, how they sound. This may seem absurd: readers read with their eyes. But in fact they hear what they are reading far more than you realize.
William ZinsserThe most important sentence in any article is the first one. If it doesn't induce the reader to proceed to the second sentence, your article is dead. And if the second sentence doesn't induce him to continue to the third sentence, it's equally dead.
William ZinsserNever hesitate to imitate another writer - every person learning a craft or an art needs models. Eventually you'll find your own voice and will shed the skin of the writer you imitated.
William Zinsser