Writing is linear and sequential; Sentence B must follow Sentence A, and Sentence C must follow Sentence B, and eventually you get to Sentence Z. The hard part of writing isn't the writing; it's the thinking. You can solve most of your writing problems if you stop after every sentence and ask: What does the reader need to know next?
William ZinsserBe yourself and your readers will follow you anywhere. Try to commit an act of writing and they will jump overboard to get away.
William Zinsser