There's no sentence that's too short in the eyes of God.

Every successful piece of nonfiction should leave the reader with one provocative thought that he or she didn't have before. Not two thoughts, or five - just one. So decide what single point you want to leave in the reader's mind.

Don’t try to visualize the great mass audience. There is no such audience—every reader is a different person.

If writing seems hard, it's because it is hard. It's one of the hardest things people do.

I almost always urge people to write in the first person. ... Writing is an act of ego and you might as well admit it.

Few people realize how badly they write. Nobody has shown them how much excess or murkiness has crept into their style.

One of underestimated tasks in nonfiction writing is to impose narrative shape on an unwieldy mass of material.