Writing organizes and clarifies our thoughts. Writing is how we think our way into a subject and make it our own. Writing enables us to find out what we know-and what we don't know-about whatever we're trying to learn.

Good writing is lean and confident.

All writing is ultimately a question of solving a problem.

You must find some way to elevate your act of writing into an entertainment. Usually this means giving the reader an enjoyable surprise. Any number of devices will do the job.... These seeming amusements in fact become your 'style.' When we say we like the style of certain writers, what we mean is that we like their personality as they express it on paper.

Every successful piece of nonfiction should leave the reader with one provocative thought that he or she didn't have before. Not two thoughts, or five - just one. So decide what single point you want to leave in the reader's mind.

Probably every subject is interesting if an avenue into it can be found that has humanity and that an ordinary person can follow.

Writers must constantly ask: what I am trying to say? Surprisingly often, they don't know.