Care for yourself enough to listen carefully to what you say to yourself.

Ralph Keyes calls quotation collectors "quotographers," the men and women who gather catchwords, watchwords, war words, winged words, maxims, mottos, sayings, and quips into books of a thousand pages. Through the centuries quotation collectors have saved quotations that would otherwise be lost.

Misquotation is quotology’s swamp. Amateur quoters mix and mangle Shakespeare and Scripture. Professors gaffe and printers bungle. It’s a mess we must wade into.

Like pollen on a honeybee, flattery clings to the things you tell yourself.

Quotology disdains no quotations whatsoever, a duty it bears stoutly, with bloodshot eyes and sagging shelves.

Flattery works like a drug.

If you flatter yourself properly you will be better able to enjoy yourself. Stretch your joy so that others enjoy you too.