No one should ever have to read a sentence twice because of the way it is put together.
Wilson FollettWhenever we can make 25 words do the work of 50, we halve the area in which looseness and disorganization can flourish.
Wilson FollettProse is not necessarily good because it obeys the rules of syntax, but it is fairly certain to be bad if it ignores them.
Wilson FollettThe good oxymoron, to define it by a self-illustration, must be a planned inadvertency.
Wilson Follett