Prose is not necessarily good because it obeys the rules of syntax, but it is fairly certain to be bad if it ignores them.
Wilson FollettNo one should ever have to read a sentence twice because of the way it is put together.
Wilson FollettThe choosing among words is made by every user of the language, and not exclusively by professional speakers and writers.
Wilson FollettThe good oxymoron, to define it by a self-illustration, must be a planned inadvertency.
Wilson Follett