It would be so easy to lose the plot now. It's not about achieving something for its own sake, and taking pictures for their own sake. But to make conscious decisions and choices, and it includes this constant questioning - Why am I taking pictures? Because really, the world is... it has pictures enough. I mean, there are enough pictures out there.

This act of piss, which can be considered sexual by some, a pleasurable experience, is at the same time total disrespect. I had once asked a friend to do this picture and he totally refused. So I carried the idea around with me for years. When I was invited to do a Honcho shoot, I approached Phillip, who was the barman at The London Apprentice, and fortunately he knew who I was. He had a copy of my first book, and that broke the ice. At the end of the shoot with him, I realized I could ask him to do this picture. I had waited four years to do it.

What most artists using photography feel that they need to do is to show that they are serious, that they are not taking snapshots. To point a camera at something does not qualify you as an artist because everybody has done that.

Big ideas don't make them selves known as big. They begin with the little, ridiculous ideas that most people would discard or reject. Every successful picture I've done has really been based on taking a very flimsy, fleeting little idea, grabbing hold of it, and taking it seriously.

Growing up in the '80s, questions of style and music and youth culture all seemed inherently political - like gay rights issues, dressing up, wearing makeup, arms protests. A lot of attitude and opinions were expressed through clothes, and they all were meaningful. So in that way, I was so excited about the connection between our private lives and politics - who I kiss, how I like to dance.

My work is aimed at creating a world in which I wish to live. Consequently, it is about creating ideals with the aid of realistic techniques. My most fundamental motivation is a desire for unity, fusion and sense of community.

Now there is such a closed loop between realness and commercialism that one has to question why do more and more and more of those pictures. It's almost like everybody deserves a book about themselves, and everybody deserves a whole issue of Vice magazine devoted to them.