Always take yourself seriously... it's not the same as being pompous, or overly self-assured, but it is important to understand that the small little ideas that creep up in your mind, often contain the germ of a much larger project. All great art wasn't born as great art. It first needed to be recognized by the artist him/herself. Through his or her belief in it, it became true.

There is this looking at the world as shapes and patterns and colors that have meaning, and you can't deny the superficial because the superficial is what meets the eye. The content can never be disconnected from the surface, and this active interest in surface can never be disregarded from the good art that we admire.

Growing up in the '80s, questions of style and music and youth culture all seemed inherently political - like gay rights issues, dressing up, wearing makeup, arms protests. A lot of attitude and opinions were expressed through clothes, and they all were meaningful. So in that way, I was so excited about the connection between our private lives and politics - who I kiss, how I like to dance.

I always think that we know so much more than one would have ever known before. But I don't know if that's really true.

For example, you now look at pictures from 1968, they are hugely misleading in terms of standing in as an absolute image of the time. Because maybe two percent of the people looked the way that we now associate with that time. I was also aware that what I was aiming for is an idealized, utopian version of how people could be together. I found photography to be a very powerful tool because as long as it looks real, it is perceived as real.

Whatever pictures are put into the world, the balance needs to be readdressed, it needs to be observed. That's why I am also really questioning what a lot of photography has done since I began. I am not saying because of me, but I mean, photographing some friends partying and publishing the pictures meant something else in '92 than it does in 2011. And I find the younger generation is not questioning this at all today.

I think it's much more radical to see and show things as they look instead of making them somehow subversive through alienation.