The art of advertisement, after the American manner, has introduced into all our life such a lavish use of superlatives, that no standard of value whatever is intact.
Wyndham LewisAlmost anything that can be praised or advocated has been put to some disgusting use. There is no principle, however immaculate, that has not had its compromising manipulator.
Wyndham LewisWith a new familiarity and a flesh-creeping homeliness entirely of this unreal, materialistic world, where all sentiment is coarsely manufactured and advertised in colossal sickly captions, disguised for the sweet tooth of a monstrous baby called the Public, the family as it is, broken up on all hands by the agency of feminist and economic propaganda, reconstitutes itself in the image of the state.
Wyndham LewisFeminism was recognized by the average man as a conflict in which it was impossible for a man, as a chivalrous gentleman, as a respecter of the rights of little nations (like little Belgium), as a highly evolved citizen of a highly civilized community, to refuse the claim of this better half to self-determination.
Wyndham LewisThe male has been persuaded to assume a certain onerous and disagreeable role with the promise of rewards -- material and psychological. Women may in the first place even have put it into his head. BE A MAN! may have been, metaphorically, what Eve uttered at the critical moment in the garden of Eden.
Wyndham Lewis