It's not always a conscious thing - I've never been that artist to come to the recording session with a concept of an album; I am a lot more intuitive. I usually start with the music and try to catch a feeling, a gut feeling. And then you need to do interviews and explain yourself more, in words. But during the process it's really about the gut feeling, and it's hard to explain. You're trying to find those moods that make you feel something, I guess.

I think we're a little bit protective in that way. You're always trying to balance between what's spreading the word about the band and what's good money and what's a shitty look. Is this good for the longevity of the band? Do people even care these days? We care, but do we care more about the money? We've had a lot of discussions about things. It gets us into a lot of fights, but it also makes you question your own morals in a really good way.

Once you've had a real taste of touring it's like, "Okay, it's pretty amazing that we have real fans and we can go out and play shows," but you start to feel a personal need, like, "Okay, I think it's time to go home for a minute."

I feel like there are a lot of artists that you could put together that you love, but it doesn't necessarily mean it's going to make amazing music. Giving an artist a great theme to write about doesn't mean the song's going to be good.

I think most people are many-sided; you have your evil side, your happy side, your spaced-out side. You try to stay on the positive side more - I mean, I try to - but I think we all have those different faces of ourselves.

I think most people get hit by the music first and you can be singing along and realize a song has this melancholy feel. As Swedes, I think we see a beauty in melancholy. You're heartbroken, you're looking out the window and you feel really at ease in the pain. I have so many memories as a teenager with music, sad music, but I was just so into it.

What does success look like for you? Maybe your definition of success is too different from what the label defines as success. Perhaps your definition of success is simply being able to live off your art for the rest of your days. Don't get caught up in this crazy business. I'd say that's one of the most important things.