It's not always a conscious thing - I've never been that artist to come to the recording session with a concept of an album; I am a lot more intuitive. I usually start with the music and try to catch a feeling, a gut feeling. And then you need to do interviews and explain yourself more, in words. But during the process it's really about the gut feeling, and it's hard to explain. You're trying to find those moods that make you feel something, I guess.
Yukimi NaganoFor us, as artists, our goal isn't to forever try to play at the biggest venue ever. Our goal is to make music and keep pushing ourselves creatively, whether it gets attention or not. If we get to do that without being broke? That's our goal. And that may not mean that's going to result in us playing the biggest venue in the world.
Yukimi NaganoA good collaboration I think it's really, truly a vibe thing. The people who are most excited about collaborations are people in the business, people who are thinking, "This is going to be great press," or, "This is going to expose you to all these people you haven't reached before." I prefer not to think like that. I'm more, if you meet the person, you like the person, you've talked to them, you feel connected, you feel like there's a creative exchange, then it kind of happens by itself. I'm open to it, but it has to feel right. If it feels forced, then I'm fearful of doing it.
Yukimi NaganoI feel like fans really want to spread the word about the band. I guess when you've done three records, you feel that you really start to appreciate it. We're looking at it all and it's just like, wow. You appreciate it differently when you work hard for it.
Yukimi NaganoHave your own definition of success. Figure it out for yourself. If you really want to be the next Rihanna or whatever you've got to understand what that takes. Or if you want to be the Brian Eno - or whatever it is - who knows? Define for yourself what success means.
Yukimi NaganoI think we're a little bit protective in that way. You're always trying to balance between what's spreading the word about the band and what's good money and what's a shitty look. Is this good for the longevity of the band? Do people even care these days? We care, but do we care more about the money? We've had a lot of discussions about things. It gets us into a lot of fights, but it also makes you question your own morals in a really good way.
Yukimi NaganoIt's not always a conscious thing - I've never been that artist to come to the recording session with a concept of an album; I am a lot more intuitive. I usually start with the music and try to catch a feeling, a gut feeling. And then you need to do interviews and explain yourself more, in words. But during the process it's really about the gut feeling, and it's hard to explain. You're trying to find those moods that make you feel something, I guess.
Yukimi Nagano