For us, as artists, our goal isn't to forever try to play at the biggest venue ever. Our goal is to make music and keep pushing ourselves creatively, whether it gets attention or not. If we get to do that without being broke? That's our goal. And that may not mean that's going to result in us playing the biggest venue in the world.

If you're just starting off as an artist, steal as much inspiration from everything you like, as much as you can. Take from books, from poets, from musicians. Just steal stuff from all over the place and then mix it up to make something of your own.

Keeping your sanity is sometimes stalling the business aspect of things and being OK with saying no to certain things. Sometimes I just need to be home and write in my diary every day and take long walks. Or just dancing - I have a few dancer friends, and I go to their places and drink tea, and put on these long electronic mixes; maybe smoke a joint, you know? I like to be in nature, and swim in the Swedish sea, and spend time with family.

To foster creativity, I think a little pressure can be good, but stress isn't good. Knowing that you have a defined window of time and you're going to dedicate your attention to it is a positive - but you can't think of it as needing a track that's going to change your life.

I feel like fans really want to spread the word about the band. I guess when you've done three records, you feel that you really start to appreciate it. We're looking at it all and it's just like, wow. You appreciate it differently when you work hard for it.

It can be tricky with branding these days, because everything is kind of branded.

Partly I think it's always a challenge to travel a lot. If I could choose to never travel again but still do all my shows - I mean, who wouldn't want to do that? That's the work aspect of it. Maybe people don't think about it this way, but it makes it feel like a job when you're playing late and getting up really early for a lobby call, and flying around.