For us, as artists, our goal isn't to forever try to play at the biggest venue ever. Our goal is to make music and keep pushing ourselves creatively, whether it gets attention or not. If we get to do that without being broke? That's our goal. And that may not mean that's going to result in us playing the biggest venue in the world.
Yukimi NaganoOnce you've had a real taste of touring it's like, "Okay, it's pretty amazing that we have real fans and we can go out and play shows," but you start to feel a personal need, like, "Okay, I think it's time to go home for a minute."
Yukimi NaganoHave your own definition of success. Figure it out for yourself. If you really want to be the next Rihanna or whatever you've got to understand what that takes. Or if you want to be the Brian Eno - or whatever it is - who knows? Define for yourself what success means.
Yukimi NaganoI never listen to any of my music after it comes out, unless I hear it in a cafe or whatever. I'll think, "I forgot how it was so slow or how minimal it felt compared to how it's become live," because you start having a relationship to the songs live. After an album is finished, I really let go.
Yukimi NaganoAs an artist, let the creativity be the priority as often as you can, even though we all understand that there are bills to pay. My favorite artists are those who have always kept a strong creative image and their vision for their art at the forefront.
Yukimi NaganoIt's not always a conscious thing - I've never been that artist to come to the recording session with a concept of an album; I am a lot more intuitive. I usually start with the music and try to catch a feeling, a gut feeling. And then you need to do interviews and explain yourself more, in words. But during the process it's really about the gut feeling, and it's hard to explain. You're trying to find those moods that make you feel something, I guess.
Yukimi NaganoKeeping your sanity is sometimes stalling the business aspect of things and being OK with saying no to certain things. Sometimes I just need to be home and write in my diary every day and take long walks. Or just dancing - I have a few dancer friends, and I go to their places and drink tea, and put on these long electronic mixes; maybe smoke a joint, you know? I like to be in nature, and swim in the Swedish sea, and spend time with family.
Yukimi Nagano