I am a creative person and it's important for me to get that out there, kind of like eating food. It's something I need to do to feel happy. It's some kind of drive and I don't know how to explain what the reason is, but it's something I have a need to do.

Keeping your sanity is sometimes stalling the business aspect of things and being OK with saying no to certain things. Sometimes I just need to be home and write in my diary every day and take long walks. Or just dancing - I have a few dancer friends, and I go to their places and drink tea, and put on these long electronic mixes; maybe smoke a joint, you know? I like to be in nature, and swim in the Swedish sea, and spend time with family.

It's weird with making music - you can have no vibe while you're working on something and recognize that the music was special afterwards. And it happens to me while I am working on my own music, as well! One minute you hate it, and then a few years you're obsessed with a little beat you did, and the opposite.

It can be tricky with branding these days, because everything is kind of branded.

I feel like there are a lot of artists that you could put together that you love, but it doesn't necessarily mean it's going to make amazing music. Giving an artist a great theme to write about doesn't mean the song's going to be good.

I think it is really helpful to see the beauty in every situation. I guess it's being able to see it in unexpected places. If you're fed too much of an image of what beauty is then you might define it as a certain specific thing, but when you have your own idea of what it is, or your own feelings of what beauty is, then it becomes so wide and so indefinable.

Keep at something even when you don't feel inspired. Don't wait for inspiration! I write a lot of songs that are terrible, in the hopes that one song that has something special comes out of it. Just stay at something, and write every day if you're writing lyrics.