I think most people get hit by the music first and you can be singing along and realize a song has this melancholy feel. As Swedes, I think we see a beauty in melancholy. You're heartbroken, you're looking out the window and you feel really at ease in the pain. I have so many memories as a teenager with music, sad music, but I was just so into it.
Yukimi NaganoWhat does success look like for you? Maybe your definition of success is too different from what the label defines as success. Perhaps your definition of success is simply being able to live off your art for the rest of your days. Don't get caught up in this crazy business. I'd say that's one of the most important things.
Yukimi NaganoFor us, as artists, our goal isn't to forever try to play at the biggest venue ever. Our goal is to make music and keep pushing ourselves creatively, whether it gets attention or not. If we get to do that without being broke? That's our goal. And that may not mean that's going to result in us playing the biggest venue in the world.
Yukimi NaganoI never listen to any of my music after it comes out, unless I hear it in a cafe or whatever. I'll think, "I forgot how it was so slow or how minimal it felt compared to how it's become live," because you start having a relationship to the songs live. After an album is finished, I really let go.
Yukimi NaganoAs an artist, let the creativity be the priority as often as you can, even though we all understand that there are bills to pay. My favorite artists are those who have always kept a strong creative image and their vision for their art at the forefront.
Yukimi NaganoIt's always a bit risky, when you put yourself out there with somebody in a collaboration, but I think we learn things every single time, and we come out of it with a new perspective on writing because everyone's process is different. Unfortunately we don't always get to spend time in the studio with those artists - oftentimes it's just sending files online. But both can be liberating and productive in their own way. Some of the best collaborations happen when you're all in a room together.
Yukimi Nagano