I think it is really helpful to see the beauty in every situation. I guess it's being able to see it in unexpected places. If you're fed too much of an image of what beauty is then you might define it as a certain specific thing, but when you have your own idea of what it is, or your own feelings of what beauty is, then it becomes so wide and so indefinable.

Keeping your sanity is sometimes stalling the business aspect of things and being OK with saying no to certain things. Sometimes I just need to be home and write in my diary every day and take long walks. Or just dancing - I have a few dancer friends, and I go to their places and drink tea, and put on these long electronic mixes; maybe smoke a joint, you know? I like to be in nature, and swim in the Swedish sea, and spend time with family.

A tiny detail can make you feel completely different. I feel different if I wear something that I'm slightly uncomfortable in.

You want inspiration to come in a natural way and let it happen when it's going to happen. The last thing you want is this ghost looming over you saying "it has to be good" - remember that feeling of loving what you do, and don't let the business aspect murder that. It takes away the creativity for me.

It's hard to start and think about having balance. Music is a tough industry, and you have to work your way to that luxury.

A good collaboration I think it's really, truly a vibe thing. The people who are most excited about collaborations are people in the business, people who are thinking, "This is going to be great press," or, "This is going to expose you to all these people you haven't reached before." I prefer not to think like that. I'm more, if you meet the person, you like the person, you've talked to them, you feel connected, you feel like there's a creative exchange, then it kind of happens by itself. I'm open to it, but it has to feel right. If it feels forced, then I'm fearful of doing it.

It can be tricky with branding these days, because everything is kind of branded.