There were choices that we've made as a Little Dragon, that we had to make at the time because we needed the money. I think everything has its context. It is way easier to say no to things now then it was five years ago, for sure. Back then we were grabbing at every opportunity we could just to sustain a name and let people know, "Hello, hello! We're here! Look at us!" It's really sort of taken its time and grown, and it's been a very step-by-step process.

I think we're a little bit protective in that way. You're always trying to balance between what's spreading the word about the band and what's good money and what's a shitty look. Is this good for the longevity of the band? Do people even care these days? We care, but do we care more about the money? We've had a lot of discussions about things. It gets us into a lot of fights, but it also makes you question your own morals in a really good way.

You want inspiration to come in a natural way and let it happen when it's going to happen. The last thing you want is this ghost looming over you saying "it has to be good" - remember that feeling of loving what you do, and don't let the business aspect murder that. It takes away the creativity for me.

I feel like fans really want to spread the word about the band. I guess when you've done three records, you feel that you really start to appreciate it. We're looking at it all and it's just like, wow. You appreciate it differently when you work hard for it.

I feel like there are a lot of artists that you could put together that you love, but it doesn't necessarily mean it's going to make amazing music. Giving an artist a great theme to write about doesn't mean the song's going to be good.

What does success look like for you? Maybe your definition of success is too different from what the label defines as success. Perhaps your definition of success is simply being able to live off your art for the rest of your days. Don't get caught up in this crazy business. I'd say that's one of the most important things.

It can be tricky with branding these days, because everything is kind of branded.