I think most people are many-sided; you have your evil side, your happy side, your spaced-out side. You try to stay on the positive side more - I mean, I try to - but I think we all have those different faces of ourselves.

Keeping your sanity is sometimes stalling the business aspect of things and being OK with saying no to certain things. Sometimes I just need to be home and write in my diary every day and take long walks. Or just dancing - I have a few dancer friends, and I go to their places and drink tea, and put on these long electronic mixes; maybe smoke a joint, you know? I like to be in nature, and swim in the Swedish sea, and spend time with family.

Keep at something even when you don't feel inspired. Don't wait for inspiration! I write a lot of songs that are terrible, in the hopes that one song that has something special comes out of it. Just stay at something, and write every day if you're writing lyrics.

To foster creativity, I think a little pressure can be good, but stress isn't good. Knowing that you have a defined window of time and you're going to dedicate your attention to it is a positive - but you can't think of it as needing a track that's going to change your life.

Maybe it's easier to have that desire guest-spot-packed album, for example, you're a rapper and you need someone to sing the hook. I guess for us, it just kind of feels like we want to explore ourselves more. That sounds kind of cheesy, but I don't know. I have a lot of artists whose music I have this perfect relationship with, and I don't really feel like I need to meet them or get to know them or write with them because of it.

I think most people get hit by the music first and you can be singing along and realize a song has this melancholy feel. As Swedes, I think we see a beauty in melancholy. You're heartbroken, you're looking out the window and you feel really at ease in the pain. I have so many memories as a teenager with music, sad music, but I was just so into it.

It's not always a conscious thing - I've never been that artist to come to the recording session with a concept of an album; I am a lot more intuitive. I usually start with the music and try to catch a feeling, a gut feeling. And then you need to do interviews and explain yourself more, in words. But during the process it's really about the gut feeling, and it's hard to explain. You're trying to find those moods that make you feel something, I guess.