You have a whole life in the outdoors, you realize you have a sense of responsibility to protect these wild places.
Yvon ChouinardWe're not citizens anymore. We're consumers. That's what we're called. It's just like being an alcoholic and being in denial that you're an alcoholic. We're in denial that each and every one of us is the problem. And until we face up to that, nothing's going to happen.
Yvon ChouinardSo all of these companies that are going for the big growth, if it continues for any length of time, will outlast their resources and outlast their customers and go belly-up. And that's why these huge companies have massive layoffs all the time.
Yvon ChouinardThe word adventure has gotten overused. For me, when everything goes wrong - that's when adventure starts
Yvon Chouinard