Real adventure is defined best as a journey from which you may not come back alive, and certainly not as the same person.
Yvon ChouinardGoing back to a simpler life based on living by sufficiency rather than excess is not a step backward.
Yvon ChouinardWho are businesses really responsible to? Their customers? Shareholders? Employees? We would argue that itโs none of the above. Fundamentally, businesses are responsible to their resource base. Without a healthy environment there are no shareholders, no employees, no customers and no business.
Yvon Chouinard