But I'm really trying to run this company like it is going to be here a hundred years from now. That's what's important.

How you climb a mountain is more important than reaching the top

You have to remember this was the '60s, when climbing was dangerous and sex was safe.

...it's the same with business. If you focus on the goal and not the process, you inevitably compromise. Businessmen who focus on profits wind up in the hole. For me, profit is what happens when you do everything else right.

Everything we make pollutes. The most responsible thing we can do is to make each product as well as we know how so it lasts as long as possible.

I believe the accepted model of capitalism that demands endless growth deserves the blame for the destruction of nature, and it should be displaced. Failing that, I try to work with those companies and help them change the way they think about our resources.

My favorite quote about entrepreneurship is that to understand an entrepreneur, you should study a juvenile delinquent. They're both saying: "This sucks and I'm going to do it another way." You have to want to break the rules and prove that your way works.