The revolution starts at the bottom.

I live for the moment. I'm basically a Buddhist-type person. I'm just here right now, and I don't think about what's going to happen a hundred years from now. I try to concentrate on what's going on right now. But I'm really trying to run this company like it is going to be here a hundred years from now. That's what's important.

We're not citizens anymore. We're consumers. That's what we're called. It's just like being an alcoholic and being in denial that you're an alcoholic. We're in denial that each and every one of us is the problem. And until we face up to that, nothing's going to happen.

It's not an adventure until something goes wrong.

So all of these companies that are going for the big growth, if it continues for any length of time, will outlast their resources and outlast their customers and go belly-up. And that's why these huge companies have massive layoffs all the time.

There is a beginning and end to all life - and to all human endeavors. Species evolve and die off. Empires rise, then break apart. Businesses grow, then fold. There are no exceptions. I'm OK with all that. Yet it pains me to bear witness to the sixth great extinction, where we humans are directly responsible for the extirpation of so many wonderful creatures and invaluable indigenous cultures. It saddens me to observe the plight of our own species; we appear to be incapable of solving our problems.

Who are businesses really responsible to? Their customers? Shareholders? Employees? We would argue that it’s none of the above. Fundamentally, businesses are responsible to their resource base. Without a healthy environment there are no shareholders, no employees, no customers and no business.