The most important thing is to get the fish in quickly and leave it in the water. Forget the hero pose.
Yvon ChouinardWe choose to believe that the granite is alive. If life is movement, then rock - with its atoms flying around like stars in cosmos - is alive.
Yvon ChouinardGrowth isn't central at all, because I'm trying to run this company as if it's going to be here a hundred years from now. And if you take where we are today and add 15% growth, like public companies need to have for their stock to stay up in value, I'd be a multi-trillion-dollar company in 40 years. Which is impossible, of course.
Yvon Chouinard