I wanted to distance myself from those pasty faced corpses in suits I saw in airline magazine ads. If I was going to become a businessman, I was going to do it on my own terms.
Yvon ChouinardYou have a whole life in the outdoors, you realize you have a sense of responsibility to protect these wild places.
Yvon ChouinardOne thing I did not want to change, even if we got serious, work had to be enjoyable on a daily basis. We all had to come to work on the balls of our feet and go up the stairs two at a time.
Yvon Chouinard