When I die and go to hell, the devil is going to make me the marketing director for a cola company. I’ll be in charge of trying to sell a product that no one needs, is identical to its competition, and can’t be sold on its merits. I’d be competing head-on in the cola wars, on price, distribution, advertising, and promotion, which would indeed be hell for me. Remember, I’m the kid who couldn’t play competitive games. I’d much rather design and sell products so good and unique that they have no competition.
Yvon ChouinardI wanted to distance myself from those pasty faced corpses in suits I saw in airline magazine ads. If I was going to become a businessman, I was going to do it on my own terms.
Yvon ChouinardGoing back to a simpler life based on living by sufficiency rather than excess is not a step backward.
Yvon ChouinardThere's a movement for simplifying your life: purchase less stuff, own a few things that are very high quality that last a long time, and that are multifunctional.
Yvon ChouinardI never wanted to be a businessman; I was a craftsman and good at working with my hands. At some point, I decided that this company is my best resource. Patagonia now exists to put into practice all the things that smart people are saying we have to do not only to save the planet but to save the economy.
Yvon Chouinard