When I die and go to hell, the devil is going to make me the marketing director for a cola company. I’ll be in charge of trying to sell a product that no one needs, is identical to its competition, and can’t be sold on its merits. I’d be competing head-on in the cola wars, on price, distribution, advertising, and promotion, which would indeed be hell for me. Remember, I’m the kid who couldn’t play competitive games. I’d much rather design and sell products so good and unique that they have no competition.
Yvon ChouinardJust why is Yosemite climbing so different ? Why does it have techniques, ethics and equipment all of its own ? The basic reason lies in the rock itself. Nowhere else in the world is the rock so exfoliated, so glacier-polished and so devoid of handholds. All of the climbing lines follow vertical crack systems. Every piton crack, every handhold is a vertical one. Special techniques and equipment have evolved through absolute necessity.
Yvon ChouinardEvil doesn’t have to be an overt act; it can be merely the absence of good. If you have the ability, the resources, and the opportunity to do good and you do nothing, that can be evil.
Yvon ChouinardThe reason it was so scary was that there was only one climber capable of rescuing us, and that was Layton Kor, and he was in Colorado.
Yvon ChouinardThe goal of climbing big, dangerous mountains should be to attain some sort of spiritual and personal growth, but this won't happen if you compromise away the entire process.
Yvon Chouinard