When I die and go to hell, the devil is going to make me the marketing director for a cola company. I’ll be in charge of trying to sell a product that no one needs, is identical to its competition, and can’t be sold on its merits. I’d be competing head-on in the cola wars, on price, distribution, advertising, and promotion, which would indeed be hell for me. Remember, I’m the kid who couldn’t play competitive games. I’d much rather design and sell products so good and unique that they have no competition.

It's okay to be eccentric if you're rich; otherwise you're just crazy.

The word adventure has gotten overused. For me, when everything goes wrong - that's when adventure starts

You have a whole life in the outdoors, you realize you have a sense of responsibility to protect these wild places.

How you climb a mountain is more important than reaching the top

It's not an adventure until something goes wrong.

I drive old cars, all my Patagonia clothes are years and years old, I hardly have anything new. I try to lead a very simple life. I am not a consumer of anything. And I much prefer sleeping on somebody's floor than in a motel room.