When I die and go to hell, the devil is going to make me the marketing director for a cola company. I’ll be in charge of trying to sell a product that no one needs, is identical to its competition, and can’t be sold on its merits. I’d be competing head-on in the cola wars, on price, distribution, advertising, and promotion, which would indeed be hell for me. Remember, I’m the kid who couldn’t play competitive games. I’d much rather design and sell products so good and unique that they have no competition.

We've teamed up with some Japanese companies to, basically by 2010, make all our clothing out of recycled and recyclable fibers. And we're going to accept ownership of our products from birth to birth. So if you buy a jacket from us, or a shirt ,or a pair of pants, when you're done with it, you can give it back to us and we'll make more shirts and pants out of it.

I purposely try to hire people who are really self-motivated and good at what they do, and then I just leave them alone.

Most of the damage we cause to the planet is the result of our own ignorance.

Remember: if you take bivouac equipment along, you will bivouac.

The hardest thing in the world is to simplify your life; it’s so easy to make it complex.

The more I make the more I can give away.