...it's the same with business. If you focus on the goal and not the process, you inevitably compromise. Businessmen who focus on profits wind up in the hole. For me, profit is what happens when you do everything else right.

How you climb a mountain is more important than reaching the top

Everything we make pollutes. The most responsible thing we can do is to make each product as well as we know how so it lasts as long as possible.

Once you educate yourself, you're left with choices.

Traveling is my form of self-education. Every stream I fish now is not as good as it used to be. Traveling is my form of self-education. Every stream I fish now is not as good as it used to be. If you keep your eyes open as you travel around, you realize we are destroying this planet.

One thing I did not want to change, even if we got serious, work had to be enjoyable on a daily basis. We all had to come to work on the balls of our feet and go up the stairs two at a time.

...it's always been difficult for us to lead an examined life as a corporation. I've always felt like a company has the responsibility to not wait for the government to tell it what to do, or to wait for the consumer to tell it what to do, but as soon as it finds out it's doing something wrong, stop doing it.