At Patagonia, making a profit is not the goal because the Zen master would say profits happen 'when you do everything else right'.
Yvon ChouinardThe future of Yosemite climbing lies not in Yosemite, but in using the new techniques in the great granite ranges of the world.
Yvon ChouinardI purposely try to hire people who are really self-motivated and good at what they do, and then I just leave them alone.
Yvon ChouinardWho are businesses really responsible to? Their customers? Shareholders? Employees? We would argue that itโs none of the above. Fundamentally, businesses are responsible to their resource base. Without a healthy environment there are no shareholders, no employees, no customers and no business.
Yvon Chouinard