You have to remember this was the '60s, when climbing was dangerous and sex was safe.
Yvon ChouinardThe goal of climbing big, dangerous mountains should be to attain some sort of spiritual and personal growth, but this won't happen if you compromise away the entire process.
Yvon ChouinardBut I'm really trying to run this company like it is going to be here a hundred years from now. That's what's important.
Yvon ChouinardPersonally, I would rather climb in the high mountains. I have always abhorred the tremendous heat, the dirt-filled cracks, the ant-covered foul-smelling trees and bushes which cover the cliffs, the filth and noise of Camp 4 (the climbers' campground), and worst of all, the multitudes of tourists which abound during the weekends and summer months.
Yvon ChouinardGrowth isn't central at all, because I'm trying to run this company as if it's going to be here a hundred years from now. And if you take where we are today and add 15% growth, like public companies need to have for their stock to stay up in value, I'd be a multi-trillion-dollar company in 40 years. Which is impossible, of course.
Yvon Chouinard