The whole purpose of climbing something like Everest is to effect some sort of spiritual and physical gain. But if you compromise the process youโre an asshole when you start out and an asshole when you get back.
Yvon ChouinardThe whole purpose of an adventure is to gain some spiritual or emotional insight. When you compromise the process, you compromise the gain.
Yvon ChouinardWe're a part of nature. As we destroy nature, we destroy ourselves. It's a selfish thing to want to protect nature.
Yvon ChouinardYou ask me about the past, you ask me about the future, the only way to be happy is to be living right now.
Yvon ChouinardWhile our managers debated what steps to take to address the sales and cash-flow crisis, I began to lead week-long employee seminars in what we called Philosophies. We'd take a busload at a time to places like Yosemite or the Marin Headlands above San Francisco, camp out, and gather under the trees to talk. The goal was to teach every employee in the company our business and environmental ethics and values.
Yvon Chouinard