...there's no such thing as sustainability. There are just levels of it. It's a process, not a real goal. All you can do is work toward it. There's no such thing as any sustainable economy. The only thing I know that's even close to sustainable economic activity would be organic farming on a very small scale or hunting and gathering on a very small scale. And manufacturing, you end up with way more waste than you end up with finished product. It's totally unsustainable. It's just the way it is.
Yvon ChouinardThe whole purpose of climbing something like Everest is to effect some sort of spiritual and physical gain. But if you compromise the process youโre an asshole when you start out and an asshole when you get back.
Yvon ChouinardHire extremely independent, intelligent, and passionate people, not necessarily "experts." Maybe three or four of my employees have MBAs, and those guys aren't necessarily at the top of the food chain.
Yvon ChouinardThe hardest thing in the world is to simplify your life; itโs so easy to make it complex.
Yvon Chouinard