The rules of the game must be constantly updated to keep up with the expanding technology. Otherwise we overkill the classic climbs and delude ourselves into thinking we are better climbers than the pioneers.
Yvon ChouinardThe hardest thing in the world is to simplify your life; itโs so easy to make it complex.
Yvon ChouinardAt Patagonia, making a profit is not the goal because the Zen master would say profits happen 'when you do everything else right'.
Yvon ChouinardClimbing for speed records will probably become more popular, a mania which has just begun. Climbers climb not just to see how fast and efficiently they can do it, but far worse, to see how much faster and more efficiently they are than a party which did the same climb a few days before. The climb becomes secondary, no more important than a racetrack. Man is pitted against man.
Yvon ChouinardWhen I die and go to hell, the devil is going to make me the marketing director for a cola company. Iโll be in charge of trying to sell a product that no one needs, is identical to its competition, and canโt be sold on its merits. Iโd be competing head-on in the cola wars, on price, distribution, advertising, and promotion, which would indeed be hell for me. Remember, Iโm the kid who couldnโt play competitive games. Iโd much rather design and sell products so good and unique that they have no competition.
Yvon Chouinard