The most important thing is to get the fish in quickly and leave it in the water. Forget the hero pose.
Yvon ChouinardA real capitalist knows that $10 given today does a lot more good than $100 given 10 years from now.
Yvon ChouinardGrowth isn't central at all, because I'm trying to run this company as if it's going to be here a hundred years from now. And if you take where we are today and add 15% growth, like public companies need to have for their stock to stay up in value, I'd be a multi-trillion-dollar company in 40 years. Which is impossible, of course.
Yvon Chouinard