I like playing with fashion and bending the "rules," or what was "rules" - there are no rules anymore, you know? Fashion is way bigger than that and it's about wearing what you want and wearing what makes you feel comfortable and what makes you feel confident.

That's what is really cool about this whole new wave of makeup artistry and people on Instagram and YouTube: It's about doing it for yourself and experimenting. People don't wear makeup to impress people or because they'll be seen in public. It's more of a hobby now, just because it's fun.

I think that I get to represent different types of beauty that [are] not just my own.

I'm going forward, so my clothing line is kind of the physicalization of that. The idea of diversity, of uniqueness, of individuality - that's what this is all about.

I like to find things in real life that let me get involved. Or if you need a break, go hang out with your family.

Sizing was also important to me; I wanted to make sure that nobody felt alienated or felt like they weren't thought about in the process of this brand. I wanted to make sure that everyone felt included, which brings us to the gender neutral pieces - the idea of wearing what you want and whatever makes you feel comfortable and confident. I think that's the overall feeling of the Daya collection.

That's what fashion is supposed to do to you, it's supposed to make you happy, make you excited, make you feel good.