Sizing was also important to me; I wanted to make sure that nobody felt alienated or felt like they weren't thought about in the process of this brand. I wanted to make sure that everyone felt included, which brings us to the gender neutral pieces - the idea of wearing what you want and whatever makes you feel comfortable and confident. I think that's the overall feeling of the Daya collection.
ZendayaI want to show that you donโt have to be older to live your dreams; you can do it at any age
ZendayaYou can shop the clothing line from the app and everybody who subscribes gets 15% off everything. It's a closer look into my life, what I'm like, what I do. I like to make people laugh, so a lot of the content is me being a doofus, which is who I am.
ZendayaShake It Up is a buddy comedy based around dance. It's about two best friends Rocky and CeCe who live out their dream as background dancers on a show called Shake It Up Chicago. They have to navigate life as young teens going to school and dancing on the show.
ZendayaSometimes I do it more literally, sometimes I do a little softer [interpretation], but I'm just inspired by the past.
ZendayaSizing was also important to me; I wanted to make sure that nobody felt alienated or felt like they weren't thought about in the process of this brand. I wanted to make sure that everyone felt included, which brings us to the gender neutral pieces - the idea of wearing what you want and whatever makes you feel comfortable and confident. I think that's the overall feeling of the Daya collection.
Zendaya