[My fashion] line is inspired by real people, so I guess you could say it was listening to them, what they need, what they want and then translating that into coming from me.
ZendayaShake It Up definitely teaches kids about the importance of reaching for your dreams and setting high goals. It also teaches great lessons about friendship and family.
Zendaya[Diversity] is the future. You can't stop it. It's going where it's going, so I choose to be with the future.
ZendayaThat's what fashion is supposed to do to you, it's supposed to make you happy, make you excited, make you feel good.
ZendayaYou can shop the clothing line from the app and everybody who subscribes gets 15% off everything. It's a closer look into my life, what I'm like, what I do. I like to make people laugh, so a lot of the content is me being a doofus, which is who I am.
ZendayaSizing was also important to me; I wanted to make sure that nobody felt alienated or felt like they weren't thought about in the process of this brand. I wanted to make sure that everyone felt included, which brings us to the gender neutral pieces - the idea of wearing what you want and whatever makes you feel comfortable and confident. I think that's the overall feeling of the Daya collection.
Zendaya