Sizing was also important to me; I wanted to make sure that nobody felt alienated or felt like they weren't thought about in the process of this brand. I wanted to make sure that everyone felt included, which brings us to the gender neutral pieces - the idea of wearing what you want and whatever makes you feel comfortable and confident. I think that's the overall feeling of the Daya collection.
ZendayaI want my mom to be able to wear my clothes, I want my older sister to be able to wear my clothes, and the people in my life aren't necessarily built like I am, you know? They're built in a million different beautiful bodies, shapes, and sizes, and so why would I exclude anybody from being able to have it? This is the point.
ZendayaI get to represent a lot of different types of women because of my ability to transform into these different people.
ZendayaI wanted something that was really well-made but also still hitting a price point that's tangible and logical for average people - that's who I want to cater to.
Zendaya